ReserveCop.Com

Thank you for your interest in ReserveCop.Com™ advertising. This page serves as our media kit and should answer your questions about advertising on our site. If you still have questions, contact information is shown at the bottom of this page.

WHO VISITS THIS SITE?

ReserveCop.Com™ is the internet portal of the Council for Law Enforcement Reserves. As such, this site is utilized by thousands of reserve programs across the nation, their agencies and jurisdictions, as well as by the hundreds of thousands of reserve law enforcement officers who are involved in the professsion.

Law Enforcement Officers * Agency Executives * Reserve Program Managers * Budget Planners * Policy Planners * Elected Officials * Police Commissions * Federal Policy Makers * Public Safety Managers * RLEO Candidates * Academic SMEs * Recruiters * Friends and Family Members of RLEOs

ReserveCop.Com™ is the nation's premier site for the reserve law enforcement profession.

One important note about our constituents: in most agencies, the reserve law enforcement officers buy all of their own equipment. For the individual RLEO entering the profession, this represents an initial investment of $3,000 to $4,000, including weapons, vest, ammunition, baton, uniforms, boots, handcuffs, web gear, holsters, radio, pager, knives and the dozens of other items needed for duty. So, ReserveCop.com is a market of qualified buyers. And, as equipment wears out, or new technology appears, RLEOs continually upgrade gear.

ABOUT ADVERTISING WITH US

The editors of ReserveCop.Com™ reserve the right to ask for revisions or reject any advertising we deem--—in our sole opinion--—not in keeping with our standards. These standards are designed to maintain the trust of our readers. Please support our standards to keep ReserveCop.Com™ professional in appearance and behavior.

Our site has several reserved positions for graphic advertisements. These positions are shown on the following page. Each position has an associated cost based on the attention it will receive from the typical Internet user. We have not had the opportunity to specifically study users of this site so we are pricing according to the industry-standard F-shaped "heat map."

ReserveCop.Com™ has been in operation for eight months at the time of this update.  Hits to our website grow monthly, though volume is still lower than planned at about 70,000 visits per month.  Our advertising rates are therefore negotiated directly at the time of placement.  We are willing to offer advertisers very reasonable terms in exchange for their support of the site in its infancy.  Please contact us for information.

Please check this page frequently as we expect to adjust these rates and terms according to the traffic patterns on the site.

ReserveCop.Com™ supports the four ad sizes in the Interactive Advertising Bureau's (www.iab.net) Universal Ad Package (UAP) plus a few additional sizes as listed.

Position	Name	Graphic Size	Maximum File Size	Monthly Cost	Guaranteed Views
	Leaderboard (UAP)	728x90	40K	TBD	50,000
	Wide Button	160x90	20K	TBD	50,000
	Wide Skyscraper (UAP)	160x600	40K	TBD	50,000
	Prime Space	180x150	20K	TBD	50,000
	Secondary Space	180x150	20K	TBD	50,000
	Medium Rectangle (UAP)	300x250	40K	TBD	50,000
	Rectangle (UAP)	180x150	40K	TBD	50,000

Advertising Placements

Each of the placements listed above is illustrated on the accompanying Advertising Placements page. 

Advertising by Tags

Advertisements can be placed on pages containing relevant articles. Each article is "tagged" with key words according to the content of that article. A review of a particular handgun, for example, might be tagged with "Glock" and "9mm" and "sidearm." If you want to target specific tags, please contact us with your requirements.

Time-sensitive Campaigns

We can work with you to make your ad appear on a given day (and at a given time, within limits). We can also make the ad disappear on a given day. Currently, this is all manual but we expect to have some improvements to automate this area in the second half of 2009. Contact us with your needs and we will work with you.

Accepted File Formats

We currently accept JPEG, GIF and PNG file formats. See below for further information on animated formats and Flash. Contact us if are working with other web-based formats.

Graphic Guidelines

• All images must be 72dpi resolution.
• All images must match the dimensions given in the table above.
• Title text (tooltip for the image on most browsers) should be no more than 10 words.
• All ads will be set up to launch the linked site in a new browser window.
• Each frame of an animated GIF must display for at least 3 seconds.

We need the following information and materials in order to place your ad:

• Correctly sized images in compliance with our standards.
• The URL for the click through (where do you want the user to go when they click on your ad?).
• Title text, if desired.
• Tags, if this ad is to run only on certain tags.
• Your name and contact information (both email and phone, please).
• Your check made out to ReserveCop.Com. We also accept payment via PayPal.
• One week lead time.

Rich Media Guidlines

At this time, we do not accept in-place digital video ads or other ads with accompanying audio. This position may change.

At this time, "peelbacks," floating ads, expanding ads and other "over-the-page" formats are not accepted. This position may change, particularly with regard to user-initiated expansion ads.

• Interaction with the user may only take place while the mouse is within the advertisement area.
• In-place digital video ads are not accepted.
• Ads that include audio are not accepted.
• "Peelbacks," floating ads, expanding ads and other "over-the-page" formats are not accepted.
• We do not use "transitional" or "between-page" advertisement.
• Interactive ads should be tested under IE6+, Firefox and Safari.

Assistance Available

ReserveCop.Com's team can assist your company with reformatting existing creative materials to meet our dimensional and file-size requirements. However, we are not equipped to design and carry out your entire advertising campaign. We offer only the simplest services to help those who are unfamiliar with "the whole Internet thing."

We charge a flat rate of $100 per hour with 1 hour minimum and billed in 15 minute intervals thereafter. This rate applies to any and all of the following services.  This rate is only for work intended for use on our site.  Please contact us if we can help with these or related tasks.

• Image conversion to Internet-standard formats (GIF, JPEG, PNG).
• Image resizing and file size optimization.
• Conversion of hardcopy to digital format (scanning and image cleanup).
• Recreating company logo from scratch. Note that we do not design original logos.

Contact Information

All correspondence for advertising should be directed to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .